TIP #3: TAKE YOUR AUDIENCE ON THE JOURNEY
This is the third in a series of tips for communicating with your audience. If you know me at all, you know I’m obsessed with artists communicating with their audiences. I talk about it ALL the TIME. But sometimes I get too excited about why communicating with your audience is important, and I forget to mention HOW. These tips are intended to give artists a new perspective of how to communicate better with their audiences. I’ll post a new tip every week. Take them or leave them – find out what works for you. And if you REALLY want to become a better artist, take on this challenge…
Every week, create a bite-sized piece (learn more about bite-sized pieces here) that focuses on the tip of the week. The only way to become a better artist is through practice!
TAKE YOUR AUDIENCE ON THE JOURNEY
Actually, step one here is make sure your piece HAS a journey. Your piece should have a beginning, middle, and end, and they should not all look the same. Change and growth throughout the piece are entirely necessary, no matter how structured or loose. (If you’ve ever taken a high school English class, you’ve probably heard of Aristotelian structure – I like to reference it as a rough guide for the journey of my pieces).
Having a journey, change and growth throughout your piece, is vital. But none of it matters if you don’t take your audience on that journey with you. To make the journey meaningful, your audience has to understand and be invested in every part of it. They need to feel every change in emotion and energy of the piece. They need to not only understand, but also to be a part of the beginning of the piece, the conflict, the rising action, the climax, the falling action, and the ending. It’s not about showing something to your audience. It’s about giving your audience an experience. The only way to do that is to take them on the journey with you.